Designers Party Honors 2009 / Emerging Designer Nominate
2009.12.27 - 1.15
Gallery BMH(Blindsound Media Hub)
Featuring, Emerging, Graduate Designer
Designers Party Honors 2009 - Gallery BMH
Miryeo Arm Chair - Joongho Choi
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Uniq Leg - Donghyun Kim..........................................................................Hangman - Hakgon Joo
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Octopus - Hyunwoo Park..........................................................................Designers Party - Gallery BMH
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Art-Mas Festival Party / iDEALGRAPHY
2009.12.19
Mansion Club(Korea Seoul)
Party&Exhibition
Art-mas, the event which leads many people through various scenes, such as designers, artists, musicians, managers, marketers and
students who are studying and interested in these professions, to communicate with others, invited Idealgraphy to join the exhibition.
This heads to help poor children and young designers who need supports to create circumstances for them to feel joy and happiness with
its profit from our works.
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iDEALGRAPHY Junior / iDEALGRAPHY Intern Program
2009.8 - 12
iDEALGRAPHY Design Studio(Korea Seoul)
Director. Joonghochoi / Donghyun Kim
.iDEALGRAPHY Junior Members - Konkuk University Student(Chung-Ju)
Idealgraphy Junior is a talent raising program mainly consists of students. Over twenty-five Kunkook University students have gathered and
started to discuss ‘design and society’ to light up future of Korean design and become roots of cultural design development. Under those
naïve and honest beliefs, we are on the progress of many projects at the moment.
It was I who directed Idealgraphy Junior, focusing on arguing extension of ideas of design through to the communication with society and
raising designers’ own ability to analyze and express the age of today.
iDEALGRAPHY Junior Project - Miniature(Furniture&Lamp)
While we were discussing about the structure, capacity and modeling of a chair, we tried to express our ideas by physical sketching before
shaping an actual chair. These processes will lead us to design innovative chairs which are our destination
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Chorong Lamp New Type / Stand Lamp
2009.11
Meterial/Steel Al
Size/ H300XW1075X1960(mm)
Chorong Lamp New Type - Led
Reinterpreting the 'chong-sa-chorong', the korean illumination device, in terms of modern thoughts.
This lighting device could be hanged onto fixed metal pole, or held by hand, but most importantly when it was hanged onto a long fixed pole
called 'deung rong deh', it would vividly show the difference between the wall and the illumination itself, building up tensions in the atmosphere.
That tension could be maximized by just hanging on to the supporting pole, and I have brought along the advantageous idea from
the 'chong-sa-chorong' which is being able to move from place to another in various directions.
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Mi-Ryeo / Arm Chair
2009.12
Material / Leather Wood Steel
Sponsor by Joyang Sofa
Mi-Ryeo - Arm Chair
Mi-Ryeo - Arm Chair
Mi-Ryeo - Application
Mi-Ryeo - Inspriation
Mi Ryu is an armchair emphasized to express the most beautiful curve of female.
Adapting traditional Western culture that exposes volume of female body to express beauty, with the characteristic of Asian culture
that cautiously hides curves of the body; I focused to stimulate curiosity with underlying sexiness.
* Mi-Ryeo means beauty and charm in traditional Korean art.
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The hangman / Stand Lighting
2009.11
Material / steel , wood
Size/ H400XW1700(mm)
Hangman - Stand Lamp
Depending on the height of the table, you can adjust the length of the light was designed.
Using natural materials and colors makes the room feel comfortable.
These lights according to a convenient height is adjustable
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KT&G Sangsangmadang / Distributor Shop
2009.12
KT&G Sangsangmadang
Organization KT&G
Fedora Lamp - KT&G Sangsangmadang
Fedora Lamp - KT&G Sangsangmadang
The Magic Fedora Lamp has been added to Sangsangmadang's shop list. In Sangsangmadang, you can browse numbers of products and
ideas of Korean designers and also you can find products from Idealgraphy Design Group.
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Seoul Design Festival 2009 / Joongho Design
2009.12.2 - 12.6
Coex / South Korea
Sponsor by Design House / Monthly Design
Seoul Design Festival - Coex
Seoul Design Festival - Coex
A designer Joong Ho, Choi participated in upcoming artists part of Seoul Design Festival, which has been one of the most anticipated brand
promotion and exhibition in Korea since 2002, with his 'Chorong' lamp and his new work, 'Mi-Ryeo'.
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1000 Ornaments / Chorong Lamp, Magic Fedora
2009.11.27 - 12.24
Nefspace
Sponsor by Nefs / Art Company H
1000 Ornaments - Nefspace
1000 Ornaments - Magic Fedora Series
1000 Ornaments - Changho Table / Chair
1000 Ornaments - Majestic Chair
1000 Ornaments - Branch Table
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1000 Ornaments - Magic Fedora Lamp....................................................1000 Ornaments - Chorong Lamp
Joong ho Choi and Idealgraphy was invited to the opening reception party of 1000 ornament, the VIP exhibition, held by Artcompany H and
Kitchenware company Nefs. After browsing displayed pieces on ground floor and basement, we had moment to introduce each artist to others.
A private lecture from a well-known food stylist was held and exquisite buffet was offered to all participants. It was very precious moment to
have communication with other designers throughout different scenes.
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Seongnam Design Festival / iDEALGRAPHY
2009.11.23 - 12.2
Seongnam City Hall
Furniture, Lighting, Tablewear, Living goods
Seongnam Design Festival - Seongnam City Hall
Idealgraphy participated in 2009 Seong Nam Design Festival held by Seoung Nam city council.
Being invited to 23 unique ideas exhibition, we could have the opportunity to communicate comfortably with other designers from many
different scenes. In this exhibition, Idealgraphy offered noticeable impressions with our two new lightings.
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Floor, Wall, Ceiling, Door, Window - with space Fair 2009 / iDEALGRAPHY
2009.10.9 - 10.15
Gallery BMH(Blindsound Media Hub)
Furniture, Lighting, Tablewear, Living goods
Confront Lamp - Joongho Choi
Danim Chair - Daun Lee
Melt House - Hyunsoo Choi
Uniq Leg01 - Donghyun Kim
Uniq Leg02 - Donghyun Kim
Branch Table - Juyeong An
Sight - Jinyoung Choi
Chang-ho - Hyunjung Kim
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Cheongju International Craft Biennale 2009 / iDEALGRAPHY
2009.10.14 - 11.1
Cheongju Arts Center
Idealgraphy Project - 'Draw An Arc'
Idealgraphy Project - 'Draw An Arc' 01
Idealgraphy Project - 'Draw An Arc' 02
Cheongju Arts Center
Chung Ju Biennale. The international exhibition held in Korea under the flag of ‘Finding encounter’. Many domestic and international artists
took part in throughout its ideas, between past and present or the first world and the third world to find and emphasize harmony, acceptance
and value of genre. Idealgraphy group which I am directing was invited to this enormous international exhibition to display our project.
http://www.cheongjubiennale.or.kr
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Confront Lamp / Light
2009.10
Meterial/Steel Aluminum
Size/ H520XW1070X2000(mm)
Designer . Joongho Choi
Confront Lamp
Since ages ago,when we measure the weight of an object,we have often place something at the opposite side as a standard and compared.
This is called balance scale and it is used to compare weight of objects and measure and judge its value.
It is difficult for normal people to measure the value of light; however, the equipment which can help people use light exists.
The switch which controls electricity, the source of light, and the lamp, the luminescence of light, are standing each side of the balance and
measuring their values.
Confront Lamp
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Seoul Design Olympiad / Chorong Lamp, Contain
2009.10.9-10.29
Seoul Olympic Stadium
Seoul Designers Dream
Olympic Stadium
Seoul Design Olympic was held at Seoul Olympic Stadium for the second time.
I personally took part in the project called ‘Dreams of designers’ within SDO programs.
This program, which was the form of interview, aimed to discuss and to film designers philosophy and ideas and this video was shown to attendants.
Also, this program held an exhibition of works from those designers and I took part in the program with 'Chorong Lamp'.
Chorong Lamp
Contain
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Lecture - Design Thinking? / Global Youth Leadership Training Program
2009.7.17
Seoul Design Cluster (Seokyo Mapo Seoul Korea)
Sponsor by Seoul Youth Center for Cultural Exchange
Lecturer - Idealgraphy Representation
Lecturer - Idealgraphy Representation
Korea Global Youth Leaders
'iDEALGRAPHY' made a lecture in the training program for Global Youth Leader, which was hosted by Seoul city.In this program to train
talents for the global world through creative projects out of the older methods and overseas training, we took a view of and studied together
on design thinking.
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Linsence Project / Idealgraphy Project
2009.9
Project / Linsence Redesign(Stopline)
Designer / Jaegeun Kim / Hakgon Joo / Sungwoong Hong
The research aims at analyzing the cause of violating driver’s stop line and suggesting the solution by design access. The cause of running
a stop line could be driver’s bad habit but the present stop line has its limits to recognize for drivers. There is also a study result that unless
drivers slow down under maxinum speed of 20km/h, It is hard to notice a stop line and stop accurately. So we suggest stop line design for
drivers to recognize it easily.
Linesense Design Type
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KT&G Sangsangmadang / Idealgraphy Project
2009.8.18-9.9
KT&G Sangsangmadang
Organization KT&G
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'Draw An Arc'
A design group, 'iDEALGRAPHY' held a show having a theme 'draw an arc' in the 'Sangsangmadang gallery in Seoul.
This exhibition was held to make us consider seriously our traditional culture on the assumption that we living together with our tradition and
an inflow of foreign cultures in modern society.
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KT&G Sangsangmadang / Distributor Shop
2009.7.8
KT&G Sangsangmadang
Organization KT&G
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Korea Design Week / Exhibition
2009.5.1-5.17
Seoul Station
Organization Korea Design Week
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On Friday / Cafe
2009.4.15
On Friday (Shinsadong Kangnamgu Seoul Korea)
Sponsor by CASA Living
'iDEALGRAPHY' set up works in a cafe gallery in Shinsa-dong, Seoul.
This project, coordinated by CASA, will be displayed in ON FRIDAY (gallery) in Shinsa-dong, Seoul.
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Seoul Living Design Fair / Exhibition
2009.3.25 - 3.29
COEX / South Korea
Furniture, Lighting, Tablewear, Living goods
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Furniture Fair / Exhibition
2009.3.7 - 3.12
Gallery BMH(Blindsound Media Hub)
Furniture, Lighting, Tablewear, Living goods
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A small change, better life / idealgraphy project
2009.2.14 - 2.19
Gallery BMH(Blindsound Media Hub)
Furniture, Lighting, Tablewear, Living goods
