iDEALGRAHY

Selected for Turning Design Ideas into Product / Potplate

2010.5
Organazation / Seoul Design Foundation
Joongho Choi / Hyunsoo Choi

Potplate - Selected for Turning Design Ideas into Product

'Potplate' by designer Joongho Choi and Hyunsoo Choi who is idealgraphy design studio designer has been selected for 'Turing Design Ideas
into Products' supporting actual realization of original ideas into design products to enhance global competitiveness of outstanding designers
and design professional design companies. This practical design which users can detach and use the pot-stand and substitute the pot-lid for
4 pieces of dish is expected to enhance the quality of product by Consulting one to one for customized support from global design experts.

*This design gets supported by the government of Korea

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Designers Party / Vase Lab Series, Flying Lamp, Tray Table

2010.5.10 - 5.15
Vase Lab Series / Flying Lamp / Tray Table
Gallery BMH(Blindsound Media Hub

Vase Lab Series - Joongho Choi / Donghyun Kim / Eunsang Hwang

Tray Table - Dawn Lee

Flying Lamp - Joongho Choi

Designers Party - Gallery BMH

www.designerparty.com

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Mad for Galic / Wine Label

2010.3
Proposal / Mad for Galic Restaurant
Joongho Choi / Mikyoung Kwon

Mad for Galic - Type A

Mad for Galic - Type B

Mad for Galic - Type C

Joongho Choi, industrial designer, suggested to 'Mad for Garlic' which is the first wine & garlic restaurant the wine label design with Mikyung
Kwon, Idealgraphy designer. They expressed the brand image of 'Mad for Garlic' by visualizing the shape of a glass of wine and the icon 'garlic'
of the brand. The label is printed on gold leaf which emphasizes exclusivity and applied cream color according as the scent of vanilla. They also
stereoscopically expressed the graphic pattern which is treated by line-pressing simultaneously with printing.

Mad for Galic - Galic+Wine Glass

www.madforgarlic.com

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Gift / Table

2010.2
Material / Wood, Stainless
Size/ H1000XW600X300(mm)

Gift - Hyunsoo Choi

Link - Designer. Hyunsoo Choi

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S-trap / Bag Highheel

2010.02
Material / Leather, Steel
Size / H270XW400XD180(mm)

S-Trap - Bag Composition1

S-Trap - Bag Composition 02

The external angulated appearance emphasizes strong masculine spirit and the sexy line of suspender belt expresses feminine attraction.
The balance of double sidedness symbolizes the aspect of modern unisex fashion trend.

S-Trap - Highheel Composition

S-Trap shoes express the excellent harmony between strap and sexy-trap. The twisted straps appeal strong masculine spirit and the soft
curves appeal feminine attractions.

Link - Designer. Sujung Sim

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Pebble / Car Security System for Cross Electronics

2010.2
Client / Cross Electronics
Designer / Joongho Choi, Hyunsoo Choi

Pebble - Composition01

'Pebble' replaced existing function that fulfilled locking system for a car by putting the button by the easier behaviors.
Many behaviors such as drawing an arc using the hands or stepping on something make some good function and additional unexpected effect
by being applied to the products. 'Pebble' was constructed on up-down sliding system. You can push up on the upper part to unlock, and push
down on it to lock. The shape and using figure are more stylish than existing products by the sliding system.

Pebble - Composition02

Pebble - Composition03

Pebble - Unlock / Trunk / Remote Starting / lock

Pebble - Essential function

1.unlock command transmission by slider movement to the front
2.slider movement to the rear & door-lock clear sign for UNLOCK command reinput
3.unlock
4.lock command transmission by slider movement to the rear
5.slider movement to the front & door-lock sign for LOCK command reinput

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New Appearance iDEALGRAPHY / iDEALGRAPHY Exhibition

2010.2.6 - 2.11
iDEALGRAPHY Third-Exhibition
Gallery BMH(Blindsound Media Hub)

iDEALGRAPHY Third-Exhibition - Info

iDEALGRAPHY Third-Exhibition - Gallery BMH

The exhibition which we worked with new members showed living goods as well as industrial design projects together to approach the
aspect of commercial business. We designed the original aspect of the each product through the study of subconscious of human behaviors,
which means affordance actions. The living goods which we worked out with our own design language and the projects including the
business proposal, getting into the design market will be the starting point to indicate the direction which iDEALGRAPHY will go to through 2010.

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Joyang Sofa Collection / Mi-Ryeo

2010.1
Designer. Joongho Choi
Collaboration with Joyang Sofa

Joyang Sofa Collection

Joyang Sofa Collection - Designers Edition

‘Mi-Ryeo’, designed by Joongho-Choi, has been updated to the designer’s edition in Joyang Sofa webpage. It is a collaborated work with
Joyang Sofa on last December, 2009, and it was first presented on Seoul Design Festival. ‘Mi-Ryeo’ is an armchair which emphasizes on
beautiful curves of female.