iDEALGRAHY

Gift / Table

2010.2
Material / Wood, Stainless
Size/ H1000XW600X300(mm)

Gift - Hyunsoo Choi

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Mi-Ryeo / Arm Chair

2009.12
Material / Leather Wood Steel
Sponsor by Joyang Sofa

Mi-Ryeo - Arm Chair

Mi-Ryeo - Application

Mi-Ryeo - Inspriation

Mi Ryu is an armchair emphasized to express the most beautiful curve of female.
Adapting traditional Western culture that exposes volume of female body to express beauty, with the characteristic of Asian culture
that cautiously hides curves of the body; I focused to stimulate curiosity with underlying sexiness.

* Mi-Ryeo means beauty and charm in traditional Korean art.

Link - Designer. Joongho Choi

Chang-ho / Sofa

2009.10
Material/ Steel
Frame 1000x1000x600 (steel, color/red)
cushion 560x585x150 (leather, color/white)

Chang-ho sofa - BMH Gallery

It is a series of CHANG HO table, chang-ho sofa. Distinguished tradition of making use of an array of chang-ho windows to rhythm that was
grate contact.Backrests and armrests of the sofa section has a form of contact chang-ho windows.

Designer. Hyun-jung Kim

Branch table / Table

2009.10
Material/ Wood
Size/ H300XW7500X750(mm)

Branch table - BMH Gallery

Like the trunk of tree that keeps the balance of branch(divided into several parts)
Branch table, its legs that are similar to three-forked branches with the axis of one point show formative beauty and solidity.

Designer. Ju-yeong An

Uniq Leg / Chair

2009.10
Meterial / Steel
Size01 / H420XW450X430(mm)
Size02 / H440XW350X730(mm)

Uniq Leg 01- BMH Gallery

Uniq Leg is one of the results of study on various supporting structures of seats'
legs and various materials and finishes of seats.

Uniq Leg 02 - BMH Gallery

Uniq Leg is designed to be balanced with three legs,
which make it be able to endure heavy load from above.

Designer. Donghyun kim

Daenim Chair / Chair

2009.10
Material / Steel, Fabric
Size/ H800XW600X600(mm)

Denim Chair - BMH Gallery

Tradition clothes of the Korea was designed greatly width for convenience of life.
Made flowing of dress free by width is big, for example, it is 'Pant-leg ties(Dea-Nim)' that is end of Han-Bok pants
Because was inspired in form that arrange end of bulk by braid is wide, designed chair leg.
Beam is seen good will flowing of leg differently according to position.
And expressed beautiful line of the Korea in curved line of organic leg.

Designer. Daun Lee

Melt house / Chair

2009.10
Meterial / Steel
Size/ H702XW330X460(mm)

Melt House - BMH Gallery

This stool design is motivated from house of melting chocolate.
made by material of steel banding & welding.

Designer. Hyunsoo Choi

Sight / Tea Table

2009.10
Meterial / Steel
Size/ H450 XW550X360(mm)

Sight - BMH Gallery

Our 4-legged table is the safest would have you believe? At least in the simple lines of the diagonal line, avoiding the monotony.
The red line through the partial, Looks at the shape that appears to give the fun was over.

Designer. Jinyoung Choi

Sharing / Dining Table

2008.12
Meterial/Plastic(prototype)
Size/ H1500XW600X750(mm)

Sharing - Composition 01

Sharing - Composition 02 ..................................................................... ...Sharing - Composition 03

In Korearn culture, when guests visit or many family members gather around for spending national holidays, we put the folded low-table out.
While considering their cultural characteristic, we combine dining table from Western culture with low-table from Korean culture so that we
create new contents, and. overlapped model also shows beautiful harmony between Korean and Western culture.

When the Korean and the Western tables combine, there is a passage that Korean and Western culture can communicate with each other and
coexist, and if you pull up the dish on the Korean low-table, there is a induction highlight from Western culture on the inside table.
This is the room that Korean and Western can make harmony since it equalize Korearn dietary culture which people tend to boil teas and
stews to the one another.

Designer. Joongho Choi

Magic hour / Book Shelf

2009.4
Meterial / Wood
Size/ H1000XW1000X300(mm)

Magic Hour - Gallery BMH

"Mississipi ten. ~STOP" Where he stop after rolling is where a bookself is and there is a slope that the books lean on. This tiny change, that is
tilt, cause us to be free from the pain of falling.

Designer. Eunwoo Lee

Majestic arm chair / Arm Chair

2009.6
Meterial/Wood Fabric
Size/ H1000XW480X1580(mm)

Majestic arm chair - Gallery BMH

We can find in its history that chair represented the social standing of its user and designed this Sofa, trying to catch such feature and
imaging the feeling of which someone would have when be seated.

Designer. Donghyun kim

Mirror table/ Side Table

2009.4
Meterial/Mirror glass
Size/ H650XW430X450(mm)

Mirror Tabler - Gallery BMH

I make an impact by coating an mirror all around the consise and slim tee table.I intedn to derive new vision from only changing of the material.
A Mirror is very hard to treat and heavy. By the study of this material, I will progress a new work considering the accessibility.

Designer. Donghyun kim

Fly up / Table

2009.6
Meterial/Steel Wood
Size/ H470XW940X900(mm)

Fly Up - Gallery BMH

Fly Up - Gallery BMH

"Fly up" is born with fundamental thought about relations between fundamental function of the image and the leg. It is a Sofa table having
storage function by proper adjusting the boundary of table and desk. As giving weight feeling by using same material in upper plate and
storage type legs, and giving point with tiny steel on the remined legs, we can feel strain and stability simultaneously. it seems to show the
changeablityof Korean table culture.

Designer. Hyeji Kwon

Chang ho / Table

2009.6
Meterial/ Wood
Size/ H1000XW1000X754(mm)

Changho - Gallery BMH

A lattice of our traditional windows and doors are often used as a partition or middle door in modern times. But we daren't imagine that we
can used it as a table.I arrange a patern of our traditional lattice in the table rhythmically.It has shape of the traditional windows and doors
from a upper board to the legs.

Designer. Hyunjung Kim

A better wood shelf / Book shelf

2009.4
Meterial/Wood
Size/ H???XW???X???(mm)

A better wood shelf - Gallery BMH

With shape of the wood, you can adjust its height with your eyes. You don't need to bend down to see the name of books. After cutting the
plywood of a white birch then assembling.

Designer. Hakgon Joo

Hangple / Hanger

2009
While at work
Size/ H600XW600X1650(mm)

Hangple - Factory

The clothes rack has one side human feature and one side tree feature,
This rack has the meaning of being one between nature and human.

Designer. Joongho Choi